Emaar has been shaping landscapes and lives in the Emirate since the company’s inception in 1997. The company specializes in creating value-added, master-planned communities that meet the full spectrum of lifestyle needs. A highlight of Emaar’s approach to developing integrated lifestyle destinations is Downtown Dubai, the 500-acre mega-project, home of Burj Khalifa – the world’s tallest building which features the world’s first Armani Hotel Dubai and the world’s highest restaurant, At.mosphere; The Dubai Mall – the world’s largest shopping and entertainment destination; and The Dubai Fountain, the world’s tallest performing fountain set in a 30 acre lake. Emaar is extending its expertise in developing master-planned communities internationally, and today, has a significant presence in several key global markets with established operations in the United Arab Emirates, Saudi Arabia, Syria, Jordan, Lebanon, Egypt, Morocco, India, Pakistan, Turkey, USA and Canada. Emaar has made extensive forays in the hospitality & leisure sector with the current portfolio of Emaar Hospitality Group LLC encompassing The Address Hotels + Resorts, the group’s five star premium hotel brand, Armani Hotels & Resorts, among others. In addition, Emaar’s flagship shopping mall development, The Dubai Mall, has become the world’s largest shopping and entertainment destination, hosting 54 million visitors in 2011. While continuing to actively pursue expansion in its core business of innovative, high quality real estate development, Emaar has diversified into related business lines to further build value for its shareholders, including the Government of Dubai. Emaar’s focused expansion and diversification strategy sees it firmly positioned to take global centre-stage as a multinational and diversified business group.