Developer Profile:
El Motahdeon Group (also known as United for Development) is the driving force behind Eterna. They’ve been championing healthcare real estate since around 2010, with a distinct focus on combined medical and commercial environments
Project Overview: Eterna Healthcare City, New Cairo
Location: Built across ~24,000 sqm in Mivida’s business district on South 90th Street, Fifth Settlement
Launch & Investment: Officially launched in 2018 with approximately EGP 1.2 billion; first commercial units delivered in early 2022 .
Scale & Structure: Includes 5 hospitals, ~490 clinics, specialized centers, labs, pharmacies, radiology—and a key commercial component
Commercial Department Highlights:
Unit Types & Sizes:
Retail shops from ~37–60 sqm
Office spaces likely embedded in support services (e.g., staff/admin areas)
Purpose & Design:
Created to support daily flow of medical visitors—cafés, pharmacies, health-supply stores
Designed with accessible, pharmacy-centric placement for patient convenience
Finishing & Infrastructure:
Delivered fully finished (AC, utilities, elevators/escalators)
Core-and-shell available for adaptable fit-outs
Health-grade architecture (anti-bacterial materials, infection control standards, optimized layouts)
Amenities & Access:
Ample parking, underground garages, multi-level elevators .
Integrated green spaces, interior seating areas near stores
Pricing & Payment Plans:
Commercial units starting from around EGP 6.5 million
Flexible financing: 5% initial down payment, then installment over up to 6 years, with 12.5% due at handover
Why Their Commercial Strategy Stands Out:
Healthcare-Centric Retail: Tailored to the needs of clinics and patients—everything from pharmacies, lounges, to service shops.
Premium Experience: Modern interiors, infection-control design, smart layouts.
Integrated Mixed-Use Hub: Combining medical, retail, and green open spaces fosters sustained foot traffic.
Investor-Friendly Terms: Flexible payments, strong appeal to healthcare professionals and related businesses.
