Developer Profile:

El Motahdeon Group (also known as United for Development) is the driving force behind Eterna. They’ve been championing healthcare real estate since around 2010, with a distinct focus on combined medical and commercial environments

Project Overview: Eterna Healthcare City, New Cairo

Location: Built across ~24,000 sqm in Mivida’s business district on South 90th Street, Fifth Settlement 

Launch & Investment: Officially launched in 2018 with approximately EGP 1.2 billion; first commercial units delivered in early 2022 .

Scale & Structure: Includes 5 hospitals, ~490 clinics, specialized centers, labs, pharmacies, radiology—and a key commercial component 

Commercial Department Highlights:

Unit Types & Sizes:

Retail shops from ~37–60 sqm

Office spaces likely embedded in support services (e.g., staff/admin areas) 

Purpose & Design:

Created to support daily flow of medical visitors—cafés, pharmacies, health-supply stores 

Designed with accessible, pharmacy-centric placement for patient convenience 

Finishing & Infrastructure:

Delivered fully finished (AC, utilities, elevators/escalators) 

Core-and-shell available for adaptable fit-outs 

Health-grade architecture (anti-bacterial materials, infection control standards, optimized layouts) 

Amenities & Access:

Ample parking, underground garages, multi-level elevators .

Integrated green spaces, interior seating areas near stores 

Pricing & Payment Plans:

Commercial units starting from around EGP 6.5 million 

Flexible financing: 5% initial down payment, then installment over up to 6 years, with 12.5% due at handover 

Why Their Commercial Strategy Stands Out:

Healthcare-Centric Retail: Tailored to the needs of clinics and patients—everything from pharmacies, lounges, to service shops.

Premium Experience: Modern interiors, infection-control design, smart layouts.

Integrated Mixed-Use Hub: Combining medical, retail, and green open spaces fosters sustained foot traffic.

Investor-Friendly Terms: Flexible payments, strong appeal to healthcare professionals and related businesses.